Ticketmelon's Journey: From Online Ticketing System to Event Technology Powerhouse

Bangkok-based Ticketmelon is the premier event technology solutions company for event goers and organizers throughout Southeast Asia. Its comprehensive platform integrates cutting-edge ticketing tools, innovative digital in-event solutions, and live streaming services to cater to the needs of diverse event formats and audiences.

In a conversation with Ticketmelon’s CEO & Co-Founder, Panupong Tejaphaibul, we uncovered how this passionate, young entrepreneur grew Ticketmelon, which started out as an online ticketing system in 2015 originally intended to build an ecosystem for the city’s growing indie music scene, into an event technology company that hosts approximately 2,000 events annually across the region. He also spoke about Ticketmelon’s goal to uplift the event technology penetration within the event space, including its plans to further expand beyond Southeast Asia into a global organization.

Additionally, he shared:

An overview of Ticketmelon and the inspiration behind setting up the company.
The company’s expansion into the SEA region, the opportunities available, and how it has solidified its position as the go-to platform for top events in the region.
How Ticketmelon coped during the pandemic and the strategies they implemented that enabled them to stay afloat.
How Ticketmelon leveraged technology to provide unique, immersive experiences for attendees to engage with events.
Exciting things that are coming from Ticketmelon in the coming months.
His vision for the future of events in view of more cutting-edge technologies on the horizon, evolving consumer expectations, and potential industry disruptions.