Niro Ceramic Group’s retail arm redefines the home renovation experience

Niro Ceramic Group was founded in 1979. With a presence of more than 40 years, they have become a leader that designs, manufactures, and markets premium ceramic tiles to the world.

Ian outlines the company’s history, offerings and growth story, while Keith talks on the innovation taking place at Niro Ceramic Group with the establishment and expansion of Creative Lab and how this will be a game changer particularly in the business to consumer space.

They also share with us how they have been more responsive to changing market needs with the introduction of lower priced tiles and also expanding the offerings at Creative Lab.

Guests: Ian Kok, Managing Director of Niro Ceramic Group; and Keith Loh, Chief Retail Officer of Creative Lab

Host: Brian Fernandez