Emplifi is a leading unified customer experience (CX) platform that brings marketing commerce and care together to help businesses close the customer experience gap with insights needed to empathize and amplify the right experiences.
Having been at the forefront of customer experience over the last 25 years, Emplifi boasts of a roster of more than 7,000 brands which rely on its technology to provide their customers with outstanding experiences at every touchpoint.
In a conversation with #biztechasia Varun Sharma, Vice President for Asia Pacific & Japan at Emplifi spoke about how the pandemic has changed consumer behavior, the #socialcommerce boom in Asia and how brands can leverage this wave to capture immense opportunities.
In addition, Varun also talks about:
- The services and solutions offerings
- The key clients in Southeast Asia
- The acquisition of Go Instore, a UK-based video powered retail platform
- The recently release “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends
- Other social media trends to expect in 2022
- How consumer behaviour changed since the pandemic
- The boom of social commerce in Asia, and how brands can capture the opportunity
- Market strategy and plans for Asia Pacific in 2022
Guest: Varun Sharma, Vice President for Asia Pacific & Japan at Emplifi
Host: Brian Fernandez
For more technology conversations, check out here.