InMobi says privacy first and value exchange are priorities for consumers

InMobi is a leading provider of marketing and monetization technologies reaching more than a billion consumers around the globe. The company’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections.

Biztech Asia spoke to Rishi Bedi, Managing Director, Asia Pacific for InMobi on the ever-evolving advertising ecosystem and the rise of mobile commerce globally. During the conversation, Rishi shared key insights from InMobi’s recent “Future of Mobile Advertising in Tackling Data and Identity Deprecation” study, including how marketers can future-proof their brands in a privacy-first era.

Additionally, he spoke about:

The genesis of InMobi, its solutions and its footprint in the APAC region
Success stories of clients who have adopted InMobi’s solutions
How InMobi places innovation as part of its DNA and the importance of continued innovation in a fast paced industry
Key insights from the “Future of Mobile Advertising in Tackling Data and Identity Deprecation” study
How brands can improve their marketing strategies and reach whilst respecting data privacy at the same time.
How ready is the mobile advertising industry for a privacy-first world
Trends in the mobile advertising space for the rest of 2022 and going into 2023
InMobi’s plans moving forward