Acronis Group focuses on partner network as part of strategy

Acronis is a Swiss and Singapore-based company that develops on-premises and cloud solutions for backup, disaster recovery, and secure file sync and share and data access. Recently, the company has raised USD250 million in equity. The funding round is led by CVC and values Acronis at over USD2.5 billion.

Pasha walks us through the history of the company, its solutions and why Acronis continues to grow rapidly despite the hyper competitive market for its solutions.

He also shares how sports partnership is a key part of both their marketing and Research and Development (R&D) strategy. They partner over 50 sports teams including big names like Williams F1, Liverpool FC, Arsenal FC and Manchester City Football Club, to protect their data as well as help them improve performance through AI analytics.

Guest: Pasha Ershow, SVP, APJ & MEA Sales and Global Channel, Acronis Group

Host: Brian Fernandez

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