CTOS Digital is the biggest IPO on Bursa Malaysia this year.
Dennis Martin, Group CEO, CTOS Digital, talks about:-
1. Key success factors for CTOS Digitals growth
2. Role of Creador in accelerating growth and the levers that were turned
3.The key strategy milestones in the growth cycle since 2014 including it’s combination of increasing revenue via
- key account acquisition
- new product introduction via a breadth of digital solutions to support every stage of the customer lifecycle
- upselling key accounts
- broadening the customer base especially SME’s and developing the b2c market
- acquisition of strategic stakes of competitors
- acquiring stakes in new markets
- the key objectives for CTOS over the next 24 months
- key lessons learnt in growing the business
- advice to traditional businesses who have been approached by private equity firms
Guest: Dennis Martin, Group CEO, CTOS Digital
Host: Brian Fernandez