In today’s digitally connected world, it is more important than ever for organizations to treat their digital engagement channels as extensions of their brand image and voice. These interactions are key as they contribute to the cultivation of relationships between business and consumer and a means to cultivate loyalty.
An organization that has actively been at the forefront of enabling the creation of digital content is Adobe. Well known for its rich history of creating solutions that empower everyone from emerging artists and creators to global brands, the company brings digital creations to life and delivers immersive, compelling experiences to the right person at the right moment for the best results.
#biztechasia caught up with Simon Dale from Adobe who spoke about the exciting things that are happening in the creator economy space in Southeast Asia and Korea. He also shared insights from Adobe’s latest “Future of Time Study”, his perspective of how change and uncertainty has replaced workplace stability including thoughts on how companies can navigate through this paradigm of persistent unpredictability.
Additionally, Simon touched on:
- Adobe’s rich history and its extensive range of products
- How Adobe is helping customers engage and transact in the digital world
- Adobe’s outlook for 2023
Guest: Simon Dale, Managing Director of Southeast Asia & Korea, Adobe
Host: Brian Fernandez
For more C-Suite Conversations, check out here