Shaping the Future of E-commerce: Insights from Shopify's Director

In this engaging episode of the Marketing Show, we are joined by Bharati Balakrishnan the Country Head and Director of Shopify India and Southeast Asia. A thought-provoking conversation that delves into the nuances of commerce, entrepreneurship, and technology in Southeast Asia

Key takeaways include :

Shift to E-commerce: Around 2010, e-commerce gained traction in Southeast Asia, birthing digital native brands that embraced the online-first approach, marking a pivotal turning point for the industry.
Traditional Brands Go Digital: Established brands are now prioritizing their online presence for various reasons, including improved brand discovery, direct consumer interaction, and real-time feedback.
Diverse Commerce Landscape: The diverse nature of Southeast Asia’s commerce landscape demands localization, involving strong partnerships with local payment and shipping providers to facilitate seamless business operations.
Social Commerce on the Rise: Content-driven commerce, powered by social media, is driving consumer engagement and prompting purchases, fundamentally changing the consumer journey.
Embracing Omni-channel Strategy: Retailers are realizing the potential of omni-channel approaches, capitalizing on both online and offline channels to reach and engage consumers more effectively.
Traditional Brands in the Digital Era: Established brands should seize the opportunities presented by technology to amplify their reach, connect with consumers, and adapt to the evolving commerce landscape.
Commerce’s Dynamic Future: The commerce landscape in Southeast Asia is continuously evolving, presenting opportunities for entrepreneurs, brands, and businesses to thrive and shape the future of commerce.