Sustainable Advertising : Criteo’s Journey & Future Trends

On this episode of the Marketing Show we feature Rachel Scheel the Senior Vice President of Talent Development and DEI at  Nasdaq listed Criteo. 

Rachel shares insights on the impact of digital advertising and how to Embracing Sustainable Advertising. Discover Criteo’s journey towards a greener future in the digital advertising industry. 

Here are the key takeaways from the insightful conversation 

1. Sustainable advertising is essential in the digital industry.
2. Reducing ad wastage minimizes environmental impact.
3. Consumer demand drives sustainable practices.
4. Environmental impact assessment sets baseline goals.
5. Collaboration and awareness overcome challenges.
6. Metrics track sustainability progress.
7. Advancements in tech boost energy efficiency.
8. Criteo is committed to sustainability.

Here are the timestamps for the highlights of the show:-

1:10 – 2:49   Global Leaders of Commerce media 

2:50 – 4:10  Digital Marketing : Sustainability 101

4:11 – 7:48   Environmental impact of Ad Wastage 

7:49-8:59   Consumer Demand Drives Sustainability 

9:00 – 12:13  Steps to Embrace Sustainability 

12:19 -13:39  Challenges & Solutions of Sustainable Advertising 

13:40-14:59  Metrics & Transparency : Tracking Sustainability Progress 

15:00-16:14  Future Trends : Advancing sustainability in digital Ads

16:19-17:50  Criteo’s Commitment : Collaborative Approach to Sustainability  

Guest : Rachel Scheel , Senior Vice President , Talent Development and DEI at Criteo 

Host : Brian Fernandez

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