Unlocking Real Estate Marketing’s Digital Revolution: Insights from Suki Lin

On this episode of  Biztech’s Property Show we feature Suki Lin the Senior Regional Director, APAC at Nativex a leading global digital marketing agency with a stellar track record in property marketing. Suki Lin gives insights on how digital marketing is revolutionizing the way properties are bought and sold around the world.

Here are key takeaways from this episode :

1. Digital Marketing Strategies: Suki mentions two key digital marketing strategies for property developers: diversifying outreach channels and influencer marketing. These strategies help target potential buyers and investors more effectively.
2. Digital Marketing Spend: It’s highlighted that property developers are now allocating 60-70% of their marketing budgets to digital marketing, a significant increase in recent years.
3. Regional Differences: Different countries require different marketing approaches. For example, in China, influencers play a massive role, while Southeast Asia is also seeing substantial growth in influencer marketing.
4. Future Trends: Suki suggests that the property marketing landscape in Southeast Asia will continue to shift towards a digital focus. Building trust and credibility through digital media and identifying the right target audience will be key trends in the coming years.

Gust : Suki Lin the Senior Regional Director, APAC at Nativex

Host : Brian Fernandez

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