Sydney-based tech startup Vloggi, a leading first collaborative video production platform using AI to process, sort and annotate user-generated video for use by businesses and social groups partners with London-based user-generated content management platform SnapSea to jointly market, promote and develop content technology.
Under the partnership both companies will promote and refer each other’s services in their respective home markets and vertical niches.
According to Justin Wastnage, founder and CEO of Vloggi, they see great synergies in their two product sets. Justin says companies are increasingly looking for both public and private user-generated content and collaborating with SnapSea will allow them to offer these product services to clients.
Adding to this, Cody Dillabough, managing director of SnapSea says public user-generated content offers brands the opportunity to take advantage of a plethora of authentic and timely content available at their fingertips.
Justin and Cody also talk about:
- the story behind their respective companies and the problems they are looking to solve
- their target audience and business model
- user generated content and why it is important in today’s digital business environment and how will it impact current models for brand messaging such as influencers
- what the partnership entails moving forward
- top predictions for digital marketing in 2022
Guests: Justin Wastnage, Founder and CEO of Vloggi and Cody Dillabough, Founder and CEO of SnapSea
Host: Brian Fernandez
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