Transformative Power of AI and Ethical Integration: Insights from Salesforce’s CTO

Gavin Barfield, CTO and Vice President, Solutions, ASEAN at Salesforce discussed the transformative power of AI and generative AI. Salesforce is integrating generative AI into its platform, prioritizing trust and ethics with an office of ethical AI. 

Key Highlights:

• AI technology is rapidly growing, with solid use cases and business value emerging.
• Salesforce is integrating generative AI into its platform.
• Trust and ethics are prioritized, with an office of ethical AI and guidelines for responsible generative AI.
• Customer use cases include Gucci personalizing customer interactions and John Lewis optimizing bakery operations.
• Generative AI augments human capabilities rather than replacing jobs.
• Salesforce implements measures to protect customer data and prioritizes data privacy.
• The combination of AI, data, and CRM is a winning combination for Salesforce.
• Businesses should explore AI, start with proof of concepts, and choose partners focused on data protection and ethical AI practices.

Guest : Gavin Barfield, CTO and Vice President, Solutions, ASEAN at Salesforce

Host : Brian Fernandez 

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