In this competitive marketing landscape, businesses and brands are making substantial investments in building content marketing programs. Why is this? Content marketing has been proven to deliver resounding success.
As one of the most effective methods of growing audience engagement, developing brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.
Enter Instoried, a tech-based content startup which gives creators the ability to make their copy empathetic, crisp, and more impactful in a collaborative real-time environment. Powered by artificial intelligence (AI), Instoried provides instant feedback on the written content created by businesses and individuals, as well as tips for improvements to drive greater engagement from the audience.
We caught up with the dynamic Founder and CEO of Instoried, Sharmin Ali who shared how the startup has helped brands and content creators create compelling copy that resonates with consumers.
Sharmin touched on:
- The story behind Instoried, including the market needs which the company is addressing
- Instoried’s solutions, its target audience and the technology behind its platform
- Best practices that brands and businesses need to be cognizant of in relation to content marketing
- Where Instoried is as a business currently – its growth trajectory, profitability, including its customer numbers
- The company’s recent fundraise and how it plans to utilize these funds
- Nuggets of wisdoms to share with entrepreneurs and companies who are seeking to go down the funding route
- The company’s vision moving forward
Guest: Sharmin Ali, Founder and CEO of Instoried
Host: Brian Fernandez