Vonage empowers customer communications via its global platform

As consumer habits and preferences keep changing, it’s clear that the experience brands offer is what sets them apart. According to a survey conducted by Salesforce, in late 2020, 80 percent of customers and businesses agreed that “the experience a company provides is as important as its product or services.” 

With this in mind, more brands are now leveraging technology to integrate different and more modern types of experiences at various touchpoints — and the result is engagements that are not only personalised but also go above and beyond in terms of convenience and sensory appeal. 

To further illustrate how brands can engage in a deeper way with their consumers as well as how they can build intelligent, intuitive customer experiences into their customer’s journey, we speak to Sunny Rao, Senior Vice President, Global Sales at  Vonage.

Vonage is a global cloud communications leader which helps businesses accelerate their digital transformation with a flexible portfolio of proven, ready-to-go applications.

The company’s Communications Platform is fully programmable and allows for the integration of video, voice, chat, messaging, AI and verification into existing products, workflows and systems. Today, Vonage enables companies to transform how they communicate and operate from the office or remotely – providing them with flexibility to create meaningful engagements.

During the conversation, Sunny shares insights into:

• Vonage’s footprint in the Asia Pacific regions and its key customers, including its best practices to help businesses digitise and enhance customer experiences.
• Examples of how the company helps older brands and legacy businesses transform their businesses with its solutions.
• ​​How the Communications Platform as a Service landscape changed since the onset of the  pandemic including the role in which cloud communications will play in a post pandemic world. 
• Vonage’s acquisition of Jumper.ai and how this has propelled the organisation to move into the conversation commerce space.
• The surge in demand for conversational commerce and key trends related to this for Asia Pacific.
• Voyage’s plans in 2022 and 2023.