Amplitude pioneers solutions for a digital-first world

The last few years have seen unprecedented adoption to digital – and this is just the beginning. A report by IDC states that “Global spending on the digital transformation of business practices, products, and organizations is forecast to reach $2.8 trillion in 2025, more than double the amount allocated in 2020.”

Today, digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value?

Enter Amplitude, a product intelligence platform that helps businesses optimize their business value and grow their business. The company is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question of “How do our digital products drive your business?”.

In an engaging conversation with Julio Bermúdez, Vice President of Asia Pacific and LATAM from Amplitude, he discussed the ever evolving digital landscape and the white space opportunities which this brings including why digital disruptors choose Amplitude as their go-to solution to optimize value for their digital product innovation.

Additionally, Julio spoke about:

Amplitude’s presence in Asia Pacific, including customer success stories from the region
How user preferences and expectations for digital products have changed during and after the pandemic
Sweet spots and the white spaces of opportunities that he sees have gained greater traction during and post pandemic
Insights into Amplitude’s recently launched Customer Data Platform
Key lessons which has learnt from his previous roles