VTEX provides a software-as-a-service digital commerce platform for enterprise brands and retailers. The platform enables customers to execute their commerce strategy, including building online stores, integrating, managing orders across channels, creating marketplaces to sell products from third-party vendors and following up on their customers’ entire purchasing journey at every point of contact.
Founded in Brazil, the firm has been a leader in accelerating the digital commerce transformation in Latin America and is expanding globally. To date, it is a trusted brand for more than 2,400 customers and over 3,200 active online stores across 32 countries, relying on VTEX to connect with their consumers in meaningful ways.
In a conversation with #biztechasia, Prakash Gurumoorthy, GM, APAC at VTEX unpacks how the company has helped online stores overcome their commerce challenges, including the key factors that have been the driving force behind exponential e-commerce growth in the Asia Pacific region. He also shares what’s next for the e-commerce space, going into 2023 and beyond.
Additionally, Prakash speaks about:
- VTEX’s origins in Brazil, its global expansion and footprint in Asia.
- The company’s go-to-market strategy in this part of the world.
- How VTEX has helped brands innovate.
- Case studies of how VTEX has helped brands succeed.
- His thoughts around brands taking the omnichannel approach.
Guest: Prakash Gurumoorthy, GM, APAC
Host: Brian Fernandez
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