projekt202 redefines user experience through behavourial science

projekt202 is the leader in experience-driven software strategy, design, and development with a unique and established methodology for understanding people in context which drives everything they do. The company redefines user experience (UX) and transforms how people engage with technology all across the world.

According to projekt202, an experience-driven company is always people first, business second and technology third, which is basically looking into the problems people face in their daily life and the strategies in which to solve it first before choosing the technology.

Co-Founder and Chief Experience Officer, Peter Eckert, shares insights on how great customer experience (CX) leads to powerful business results, as it strives to build a more holistic customer and business understanding through the use of behavioral science. He also talks about the strategies and reasons for building brand experience and the importance of the mindset switch.

Furthermore, Peter also talks about:

the expansion into Asia and the business strategy in the region
the key segments and clients
why is CX and UX important today and the reason it is often neglected by businesses
how should customer experience strategy shape technology requirements
what global innovators or disruptors looking for in user experience
what to take into consideration when organisations and governments think about digitalisation
projekt202’s plans in 2022